Pepsi, Mountain Dew and Gatorade are redesigning their logos and bottles. I’m interested to see where this new direction takes the company.
http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php
If you haven’t been to Brand New before, it’s an excellent blog that documents companies who are rebranding, by giving before and after shots of old and new logos. Great source of inspiration.
Now playing: Underoath – Lost in the Sound of Separation