
I’ve always been one that cringes at political design. It seems that no candidate ever takes the time to do justice to how they present their message. Clichés abound in this realm: the traditional flag, eagle and stars decorate just about every sign posted in someone’s front yard that proves that they are most patriotic candidate. Even worse, this fall I saw signs here in northern Virginia that used the most horrid of fonts…comic sans! C’mon now!
I finally found such a candidate in Barack Obama. I had not logged on to his site since his candidacy was in its infancy and from what I recall, it was a decent site. I revisited it during the pre-New Hampshire hype this week and was pleasantly greeted with a very fresh, clean and youthful site. An absolutely beautiful, well thought out presentation. The subtle patterns in the background, the charming widgets that decorate the page are all very tastefully done. The designers picked a very simple sans serif font to use consistently throughout the site, as opposed to the heavy handed serifs that Hillary uses rather inconsistently on her page.
The design does what all great design should do, compliment the message, and also lets the information breathe. I don’t feel as though I’m getting bashed in the head with all of his latest news and achievements, the site gracefully unfolds as the viewer scrolls down the page, with everything easily navigable. It gives the impression of a very sophisticated, well prepared candidate who represents change. The look of Obama’s site reiterates his position of breathing new life into Washington. In comparison, his rivals’ sites feel clunky and cluttered. Perhaps a it’s a good contrast of the old generation vs. the new one coming of age.
Now I’m not saying I would base my vote off of a web site design (although he already has my vote in the bag), but you have to respect someone who takes the time to thoughtfully present their case. Hats off to the designers and developers…if anyone figures out who did the site, I’d love to see their portfolio.
You can check out the Obama site here: www.barackobama.com
Most importantly, get out and vote this year, wherever you live. This election is too important not to do so.