ANTHONY BOURDAIN 100th EPISODE CAMPAIGN

There are a lot of ways to describe Tony. Taking some of those adjectives and combining it with his love of all things sharp (his autograph even includes a knife), I designed this ad to promote Tony’s 100th episode. The ad was so well received that it was turned into a national campaign and was run in the New Yorker, Entertainment Weekly, the New York Times, USA Today, the Daily News, Newsday and various cable industry publications. This ad won a Gold award at the 2011 PromaxBDA conference.