MAN V. FOOD SEASON 3 CAMPAIGN

The backbone theme behind the 3rd season of MVF advertising was ‘Adam Is Back For More’. More challenges, more mom and pop restaurants, more of Adam’s great personality, visually represented by multiple Adams in the same room, taking on different food challenges. I designed the 2 sets of key art for the campaign, one of which was used largely for the print campaign, and a horizontal version that translated more to the web. Pieces of the campaign that I did included a 27’x18’ poster, the MVF hand sign t-shirt, web skins for travelchannel.com and web banners of various sizes.