Ice pick lobotomies. Electrocutions. Solitary confinement. In concepting directions for this campaign, we were all drawn to the unique story of the location of the show, the Trans-Allegheny Lunatic Asylum. Located in West Virginia, the asylum was home to many horrific tales of unbearable treatments to the unfortunate people housed there. Stringing these stories through all the campaign’s pieces, these pieces tell a unified story to reinforce the message. T-shirts, giveaway posters, magazine ads and postcard handouts were all created to promote the show.
I concepted with and art directed legendary underground artist Mark Riddick, who illustrated the 3 niche giveaway posters that were handed out at a paranormal conference the GA guys attended.
