TRAVEL CHANNEL SUMMER DETOUR SUBWAY WRAP

In the summer of 2011, Travel Channel purchased a full 4 train NY subway wrap to highlight the new slate of programming. I designed the outside skin as well as the entire interior skin, which was comprised of floor-to ceiling walls, ceiling and seats. All ads and posters on the train were branded Travel Channel for a full takeover feel. On the outside I used bright red, blue and yellow flat color to pop the train out from the grey dingy subway tunnel. Inside, I created a serene beach scene that commuters could escape to, giving them a few minutes of refuge in the concrete jungle, complete with the subway seats as beach chairs!