ANTHONY BOURDAIN THE LAYOVER CAMPAIGN

In Anthony Bourdain's new show, The Layover, Tony spends 24-48 hours in a location and dispenses his picks of what to do in the short amount of time there. For the launch of the series, I designed the key art that was utilized consistently across the campaign. The campaign consisted of insertions in People magazine, the New York Times, Afar magazine, affiliate publications, trade magazines, phone kiosks in New York City, bus shelters in Chicago and billboards in Los Angeles. I also designed a large number of digital assets for the web, mobile and TV menus.