AMERICA’S WORST DRIVER PRESS KIT

AWD was a reality show on the Travel Channel where contestants from across the nation competed to not be America’s worst driver. I concepted the idea and developed this press kit that was sent to late night shows, press reporters and media outlets. After receiving the box covered with beat up car panels, our recipients were hit with an inflated custom-built airbag on a spring popping out of the box, simulating running into one of the contestants out on the road. Included in the package is a 12-page booklet about the show and a DVD sampler.