TRAVEL CHANNEL BRAND GUIDE

Probably one of the most desired projects by designers is to design a brand bible for a major company. I was fortunate to design the entire Travel Channel brand bible for the “Catch It” brand platform. Encased in a 10’x10’ custom wrapped binder, this 120-page book thoroughly documents the brand influence through the entire company, whether it be the on- and off-air graphics package, the photography, the network strategy, to how show concepts were chosen. Every aspect of the business was given space in the guide, showing how everyone was “living the brand”, essentially making it a thorough snapshot of the entire company at the time of its creation.