MAN V. FOOD NATION PRESS KIT

One of the items I designed for the Man v. Food Nation campaign was a press kit that was sent to reporters, TV and radio talk shows, bloggers and TV critics before the premiere to garner press buzz. The kit itself was mailed out in an aluminum food take-out box. Inside was a printed napkin, a menu and a custom molded flash drive that was designed to look like a fork, the central icon of our campaign. The flash drive contained an electronic press kit that housed photos, Adam's bio, show information and a full episode for viewing. I designed this crowd key art and also art directed the campaign photo shoot.