GET SMART LOGO

This logo project had probably 100 names (ok, maybe not that many...but it felt like a lot!), most of which I designed logos for before deciding on the final name of “Get Smart”. The Get Smart campaign was an initiative to educate the employees about the inner workings of the Discovery Channel and show them how to judge the successes and failures of the programs on the air. I liked several of the directions that I worked on, so I’ve included them on the other slides.