THE WILD WITHIN POSTER AND KEY ART

The Wild Within is a show on the Travel Channel, whose concept is getting back in touch with the outdoors and connecting back to the Earth and our food sources. In these highly urban times, people have forgotten where their sustenance comes from. Steven Rinella is leading a charge to get back to basics, and to remind us that food does not originate at the supermarket and to reconnect to a place that will make us feel more fulfilled as humans. I designed this poster to promote the series, depicting a split scene of Steven leaving the urban setting for something more peaceful and tranquil. This poster also became one of the pieces of key art that was used in the tune in campaign.